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Marketing Specialist to Senior Marketing Specialist

Date:  Dec 31, 2021
Location: 

Houston, TX, US, 77032

We are looking for the right people — people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.

 

Job Brief:

Are you an aspiring marketing maven looking for a new challenge and an opportunity to further advance your skills and career? If you are both a creative and strategic thinker who is passionate about developing high-impact communications and sales-enablement tool kits, we have the perfect opportunity for you to be an integral part of the development and execution of marketing plans that support our business development and growth efforts.

 

Halliburton Landmark is looking for an experienced, revenue-driven marketing professional who is able to grasp consumer behavior trends, analyze and provide market insights, and generate creative ideas to deliver effective marketing programs. This position requires creative marketing and communication skills, and the individual must have a proven track record of delighting and engaging customers and supporting sales teams.

 

Desired Personal Qualities:

  • Strong passion for serving and understanding the market and our customers
  • Interpersonal skills to work with cross-functional teams
  • Incredibly creative marketing and communication skills
  • Analytical skills to determine marketing effectiveness and the return on investment (ROI) of marketing campaigns and customer-engagement efforts
  • Strategic thinker who can see beyond the day-to-day activities to help reach our marketing and sales goals, create a stronger brand, and improve the customer experience throughout the buying process

 

Responsibilities: 

  • Build and maintain actionable insights into key customers, competitors, and market dynamics to ensure that account managers are aware of how the market is evolving relevant to their roles
  • Develop creative digital marketing campaigns used by the business development (BD) team to secure long-term business deals
  • Assist in inbound and outbound marketing activities by demonstrating expertise in various areas (such as content development and optimization, event planning, and digital marketing)
  • Work with the BD team to develop and grow the sales pipeline, and manage data for new and prospective clients in Customer Relationship Management (CRM) platforms to consistently meet revenue goals
  • Create customer-facing and internal content, including presentations, web content, material for social media, public relations, advertising, and other channels
  • Plan and execute both in-person and digital events, including tradeshows, webinars, user group meetings, and executive events
  • Collaborate with a team of marketing experts and other professionals to coordinate brand awareness and marketing efforts
  • Undertake individual tasks of a marketing plan, as assigned

 

Preferred Knowledge and Previous Experience: 

  • Bachelor’s degree with an emphasis on communications, marketing, and business
  • Previous marketing experience, including the creation of sales tool kits
  • Technical knowledge of the latest digital marketing tools and channels, CRM platforms, and marketing automation platforms (Salesforce and Pardot experience a plus)
  • Experience in creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Familiarity with B2B marketing, lead generation, and sales processes
  • Ability to write effective copy (a necessity), along with graphic design capabilities (a plus)
  • Well organized and detail oriented
  • Creative thinker with a vision

 

Compensation and Benefits:

  • Competitive compensation
  • Industry-leading benefit plan, including 401K with company match; paid leave, paid holidays, and a full insurance offering of medical, dental, life, vision, prescription drug, AD&D, and disability plans

 

Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher level roles given (1), their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available including Marketing Specialist and Senior Marketing Specialist roles.

 

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

 

Location

3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States

 

Job Details

Requisition Number: 103156  
Experience Level: Experienced Hire 
Job Family: Sales & Marketing 
Product Service Line: Landmark Software & Services  
Full Time / Part Time: Full Time

Additional Locations for this position: 

 

Compensation Information
Compensation is competitive and commensurate with experience.


Nearest Major Market: Houston

Job Segment: Business Development, Advertising, CRM, Relationship Manager, Marketing, Sales, Technology, Customer Service