Senior Marketing Specialist - Landmark

Job Duties

• Under general supervision, collaborates in the development and implementation of strategic and tactical marketing and communications plans for system or operational units that are consistent with corporate strategies, goals, and Targeted Revenue Programs.
• Marketing approaches should be based upon system and corporate identified market opportunities or regional needs as identified in go-to-market plans, individual account plans and profiles.
• Build and lead the effort on executing comprehensive marketing plans related to awareness building, lead generation, events, and other communications and sales support programs.
• Assist in marketing & sales force effectiveness by effective customer, sales force, and internal communications. Job tasks, correctly performed, have minimal impact upon the viability of the organization.
• Error is readily ascertainable by the supervisor and can be corrected. 
• Manage all aspects of the event, from logistics and vendor relationships to on-site coordination.
• Develops and executes marketing campaigns for events. Key responsibilities include planning promotional activities, managing event budgets and timelines, coordinating with vendors and internal teams, and analyzing the success of events to measure their return on investment (ROI)

Qualifications

• Skills are typically acquired through an undergraduate degree and 5 years of experience in Corporate Marketing which includes experience in oil and gas Knowledge of direct marketing and marketing management, IT trends in the oil and gas industry preferred.
• Understanding of the current business dynamics in the oil and gas industry.