Social Media Specialist

Key Responsibilities

• Own and maintain all corporate social media channels, ensuring consistent, accurate, and timely content across platforms
• Manage the global social media content calendar, coordinating posts, workflows, and approvals teams
• Create, edit, and publish platform‑specific content; monitor channels and engage with audiences
• Monitor social channels for brand sentiment, emerging issues, and audience insights; escalate risks and opportunities as needed
• Manage the employee advocacy platform, curating and enabling employee‑shared content
• Manage paid social advertising, including setup, optimization, performance tracking, and reporting
• Track key performance metrics, deliver training on social media best practices, and apply insights to continuously improve content and campaign performance

Preferred Skills

• Strong writing, editing, organization, and attention to detail
• Ability to manage multiple deadlines and coordinate with diverse stakeholders
• Familiarity with AI-assisted tools for content drafting, compliance checks, and workflow efficiency
• Experience with social media management and analytics platforms, including paid social tools

Requirements

• High school diploma and 5+ years of Marketing or Communications experience; degree preferred
• Experience managing social media channels and paid campaigns

World Class Benefits

At Halliburton, we're committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your physical, emotional, financial and parental needs, both now and in the future.  When you join our team, you'll have access to a wide range of resources designed to help you thrive at work and at home.  By clicking here, you can review a summary of the benefits available once you join.